GOTO Berlin is a vendor independent international software development conference with more that 60 top speaker and 400 attendees. The conference cover topics such as Java, Open Source, Agile, Architecture, Design, Web, Cloud, New Languages and Processes.

Presentation: "The New UX Design"

Track: Visibility, Usability, Graphics / Time: Friday 14:30 - 15:20 / Location: Strassburg

User experience design isn't what you think it is.

If you thought UX design was something done by a small exclusive group of artistic experts, you’re wrong. If you’re a UX designer and believe this is a craft only experienced and gifted people are good at, you’re wrong too. But there’s good news. In this talk you’ll learn how over the past decade UX work has profoundly changed to become a practice everyone participates in. In fact, it’s become a necessity that they do in order to create successful products.

During this talk, you’ll get out pen and paper and learn to draw a simple back-of-the napkin model you can use to explain user experience to anyone. Jeff will describe the 10 biggest misconceptions about user experience design and the reality that’s usually the opposite of the myth. Regardless of your role in software development, you’ll learn how you can participate in activities that help you empathize with the people using your software and then make decisions that help identify useful, usable, and beautiful products.

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Jeff Patton, Good Product Evangelist

Jeff Patton

Biography: Jeff Patton

Jeff Patton is the winner of the Agile Alliance’s 2007 Gordon Pask Award for contributions to Agile Development, a Certified Scrum Trainer, a columnist with and IEEE Software, and is the founder and list moderator of the agile-usability Yahoo discussion group.

Jeff has designed and built software for the past two decades on a wide variety of products from on-line aircraft parts ordering to electronic medical records, and has focused on Agile approaches since working on an early Extreme Programming team in 2000.

In particular Jeff has specialized in the application of user experience design practice to improve Agile requirements, planning, and ultimately the products delivered.

Jeff currently works as an independent consultant, agile process coach, product design process coach, and instructor. Current articles, essays, and presentations on variety of topics in Agile product development can be found at and in Alistair Cockburn’s Crystal Clear.

Twitter:  @jeffpatton