The Force.com Platform is a powerful, scalable and secure application development platform that is an offshoot of the popular Salesforce.com CRM SAAS system. It offers a web-based development platform that can be used to construct new business objects, define rules and events, trigger and automate business work flows. It occupies a recognized position as a Cloud Computing Platform as a Service (PaaS) product. Intrigued by the promise of the Force.com platform, the author integrated a set of Net Promoter business objects and business processes into the platform's CRM environment. In this talk, Jeff described his experiences and illustrate the results of this experiment in cloud computing.

The Net Promoter Score is a simple customer loyalty metric that was introduced by Frederick F. Reichheld his 2003 Harvard Business Review article "The One Number You Need to Grow." It maintains that the single most important indicator of customer satisfaction is their answers to the question: "Would you recommend this product (service) to a colleague or friend?" Proponents claim this simple metric is easier for organizations to utilize than more complicated statistical analysis and that it correlates exceedingly well with company growth.