GOTO is a vendor independent international software development conference with more that 90 top speaker and 1300 attendees. The conference cover topics such as .Net, Java, Open Source, Agile, Architecture and Design, Web, Cloud, New Languages and Processes

Presentation: "The Tactical and Strategic Art of Economic Models"

Track: Lean and Kanban case studies / Time: Monday 14:05 - 15:05 / Location: Room 102 / 103

Lean Manufacturing is heavy on faith-based philosophy and light on hard economic thinking. It would be an expensive mistake to approach product development this way. Product developers must balance multiple competing goals, and the ultimate effectiveness of this balance is measured in economic results. Thinking economically is not just the job of the Finance department, it is a critical skill for everybody. You are at a great disadvantage if you cannot do this. From a strictly practical perspective, your ability to get the attention and respect of management requires that you talk to them in the language that they understand and prefer: economics. Ignore this at your peril.

In this session, Don Reinertsen will discuss some of the lessons he has learned during the last 30 years of helping developers improve the way they manage economic choices in product development.

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Don Reinertsen, Consultant and Author of "The Principles of Product Development Flow"

Don Reinertsen

Biography: Don Reinertsen

Don is the President of Reinertsen & Associates, a consulting firm specialized in the management of product development. He has worked with leading product development organizations for over 3o years, and taught executive courses at Caltech for 14 years. He is the author/co-author of three best-selling books on product development. His first two books, Developing Products in Half the Time, and Managing the Design Factory, are product development classics. His latest book, The Principles of Product Development Flow: Second Generation Lean Product Development, has won several awards and has been called, “quite simply the most advanced product development book you can buy.” He is considered one of the leading thinkers in the emerging field of lean product development.