Peter Espersen, TweetOnline community lead at Lego
Biography: Peter Espersen
In the past, Peter has been the Country Manager for Sulake in Denmark and Norway. Sulake runs Habbo Hotel that has almost 12 million users worldwide. Previous to that, Peter has been the development manager of all digital platforms at Danish TV2 where he was responsible for developing the commercial possibilities.
Peter Speaks is a regular speaker at conferences within Communities, Social Media and Gaming in Denmark and abroad, and guest lectures at The University of Copenhagen, and the ESCP Program in London.
Presentation: TweetBecoming more comfortable with the idea of failure
The LEGO Group was founded 79 years ago in a time of recession, based on a vision that quality toys would always be a needed commodity, and that vision is still the backbone of the organization, and have formed the company into an award-winning innovation hub, with numerous successes in product launches. But there have also been financial recessions and failures, and the big question is whether you are willing to learn from your mistakes?
Get insights on how the LEGO Group have honed its innovation power, started listening to its consumers and have learned from failures.