Don Reinertsen, TweetConsultant and Author of "The Principles of Product Development Flow: Second Generation Lean Product Development"
Biography: Don Reinertsen
We spend a lot of time in product development trying to minimize uncertainty and its consequences. We push people to do careful estimates; we adopt Six Sigma programs to reduce variability; we cleverly hide uncertainty by padding estimates and using buffers. We strive to protect our carefully designed plans from the hostile assaults of a random and uncaring universe. We treasure robust solutions that remain impeturbable in the face of variability. But, this comes at a cost: it often makes our projects slower, less efficient, and less successful. What would happen if our goal was to thrive in the presence of uncertainty, instead of just trying to survive it? What would happen if we designed and operated development processes to give the best outcomes precisely when the uncertainty was highest? In this keynote, Don Reinertsen will present some new ideas on development process design.
Workshop: The Science of Lean Product Development Tweet
Initial attempts to apply lean methods in product development simply copied behaviors that worked in manufacturing. This doesn’t work — development is a profoundly different domain. Eliminating all variability works in manufacturing; in product development it eliminates all innovation. Second Generation Lean Product Development takes a different, science-based, approach. It relies on understanding mechanisms of action and quantifying tradeoffs. It uses economics, statistics, queueing theory, and concepts from telecommunication network design. This tutorial provides an overview of the key ideas in the bestselling book “The Principles of Product Development Flow: Second Generation Lean Product Development.” If you want to obtain quick impact from lean methods you must understand these ideas.