Startup Conference London 2016, May 18, London, United Kingdom

VP Software and Managed Services Soeren Brogaard, Schneider Electric

VP Software and Managed Services Soeren Brogaard

Biography: VP Software and Managed Services Soeren Brogaard

Soeren Brogaard Master in Concept Making & Graduate Diploma in International Business and Marketing is VP Software and Managed Services in Schneider Electric. Soeren leads the global development and realization of Schneider Electrics IOT solution for the Data Center Market. With a degree in marketing and a track record in launching new strategic ventures in a complex market and stakeholder environment, his experience encompasses both in-depth software product development, solution conceptualization, value proposition development and go-to market empowerment.

Presentation: The internet of things. Opportunity for Schneider Electric

Track: Keynotes / Time: Wednesday 12:30 - 12:50 / Location: To be announced

Get insight to how a 26B EUR world leader in energy management Schneider Electric connects devices, systems, software and people to enable new capabilities to unlock value and digital revenue streams. Soeren Brogaard will be sharing how a shift to real-time customer engagement is a fundamental change to customer relationships across their lifecycle and allow an intimate understanding of their behaviors and needs.

Presentation: Introduction: Build better business models

Track: Keynotes / Time: Wednesday 14:40 - 15:00 / Location: To be announced

A well thought through business model start with a strong value proposition. Doing the workshop you will map out your most promising value proposition for your targeted segment and take a closer look at what your customers are trying to get done in their work and in their lives. We will zoom in on what gains and pains you have identified and how well your product and service are fitting the market you are addressing. The process will be facilitated by Soeren Brogaard Jensen and based on Alexander Osterwalder framework: ‘’Value Proposition Design: How to Create Products and Services Customers Want’’.

Workshop: Build better business models

Track: Workshops / Time: Wednesday 15:00 - 16:40 / Location: To be announced

A well thought through business model start with a strong value proposition. Doing the workshop you will map out your most promising value proposition for your targeted segment and take a closer look at what your customers are trying to get done in their work and in their lives. We will zoom in on what gains and pains you have identified and how well your product and service are fitting the market you are addressing. The process will be facilitated by Soeren Brogaard Jensen and based on Alexander Osterwalder framework: ‘’Value Proposition Design: How to Create Products and Services Customers Want’’.