GOTO is a vendor independent international software development conference with more that 90 top speaker and 1300 attendees. The conference cover topics such as .Net, Java, Open Source, Agile, Architecture and Design, Web, Cloud, New Languages and Processes

Workshop: "Certified Scrum Product Owner"

Track: Training / Time: Thursday 09:00 - Friday 17:00 / Location: Uni 8

About the course:

Scrum is a simple but powerful agile management framework. Key to its success is the role of the Product Owner: The Product Owner steers and guides the Scrum project, bridges the gap between end customers, business and development/IT and is responsible for the return on investment (ROI).

This two-day interactive course equips you with all you need to know about being an effective product owner.

Attending this course will enable you to understand the product owner role in depth and learn the practices necessary to succeed as a product owner. This includes the product owner duties, the role’s authority, and its interaction with the other Scrum roles and stakeholders such as customers, users, sales, marketing, and management. You wlll understand how product planning, product discovery and product definition work in Scrum including taking advantage of early customer feedback and emergent requirements. The course also teaches you how to turn a product vision into a successful product including forecasting the project progress, grooming the product backlog, and effectively collaborating with the ScrumMaster and team in the sprint meetings.

This interactive course teaches practical techniques through instructions and hands-on exercises.


Product managers, product marketers, business analysts, requirements engineers, project managers and ScrumMasters who would like to deepen their understanding of the Product Owner role and related practices.


Participants should be familiar with the basics of product management. Participants should be familiar with the content of the following books prior to class:



  • Agile values and Scrum origins
  • Scrum flow
  • Empirical management
  • Definition of done

Scrum Roles

  • Product owner, team and ScrumMaster: authority, responsibility and collaboration
  • Product owner team and hierarchies
  • Desirable qualities of the product owner
  • A day in the life of the product owner
  • Common product owner mistakes

Visioning and The Product Vision

  • The product vision
  • Benefits of the product vision
  • The vision in action
  • Desirable qualities
  • The minimal marketable product
  • Simplicity and Ockham’s Razor
  • The vision and the product roadmap
  • Techniques for creating a powerful vision

The Product Backlog

  • Product discovery and requirements in Scrum
  • Product backlog characteristics
  • Product backlog structure and form
  • Grooming the product backlog
  • Identifying and describing items: user stories on the product backlog
  • Prioritising the product backlog
  • Getting the backlog ready for sprint planning
  • Progressively decomposing and refining items
  • Collaborative grooming workshops
  • Non-functional requirements on the product backlog

Release Management

  • The project levers and the cone of uncertainty
  • Software quality
  • Timeboxed releases
  • Early and frequent releases
  • Quarterly cycles
  • Estimating product backlog items with story points and planning poker
  • Choosing the right sprint length
  • Determining velocity
  • Working with the release burndown chart and bar
  • Creating the release plan
  • Tracking and reporting the project progress


  • Sprint characteristics
  • Formulating powerful sprint goals
  • Sprint planning, Daily Scrum, sprint review, and sprint retrospective

Large and Distributed Scrum Projects (optional)

  • Brook’s Law
  • Organic growth and Conway’s Law
  • Team set-up
  • Multi-team planning and coordination
  • Shared norms and assets
  • Dispersed teams
  • Distributed Scrum project tips

Transitions (optional)

  • Becoming a great product owner
  • Developing great product owners
  • Making Scrum product ownership stick

After the course the student will receive a link to Scrum Alliance, where he can creat a profile as a Certified Product Owner and print a certificate.

Gabrielle Benefield, Agile trainer

Gabrielle Benefield

Biography: Gabrielle Benefield

Gabrielle BenefieldGabrielle Benefield is an author, speaker and advisor specialising in Agile and Lean organisational transformation with an emphasis on product strategy and innovation. She is the founder of Evolve Beyond, a global consultancy headquartered in London working with diverse industries including finance, telecommunications, energy and gaming. Gabrielle is the creator of HotHousing, a collaborative method used by many startups and large organisations to rapidly develop products from concept to first release.

Previous to Evolve Beyond, Gabrielle was a successful executive in Silicon Valley, leading major Product, design, and technology divisions. She used Agile and Lean methods to take a startup to successful Initial Public Offering, then led one of the largest Agile enterprise transformations at Yahoo! scaling up to 250+ teams in the US, India, Europe, and Asia. Gabrielle founded the Scrum Foundation in 2009 with Jeff Sutherland (the inventor of Scrum) and other leading Agile thought leaders, to promote enterprise Agile practices within enterprise. Together they founded a large worldwide network of experienced Agile practitioners that continues to promote excellence at the cutting edge of Agile practice today.

Gabrielle is an author of the Scrum Primer, one of the most downloaded guides to Scrum, and is currently co-authoring a book on Agile and lean contracts. She regularly delivers public and private workshops and presentations around the world.