Presentation: Tweet"After Agile comes Empathy: Creating the Right Products"
Agile has been doing great in enabling us with options. Options to react fast and in high quality. But what do we need those options for? We need options to create the right products for customers. We need options to react to ripples or earthquakes in the market. Otherwise, a new tab from amazon or google might mean your end. In order to be strategic about product, companies need insight. Empathy creates the right insights. But empathy needs depth and sometimes large batch sizes. In this way, sometimes Agile's religious belief in small batch sizes and quick iterations is a local optimization, being in the way of „doing the right thing“. This talk will introduce a framework for business empathy and agility with the aim of creating the right products as a goal.Download slides