Presentation: Tweet"Closing Keynote: You Can't Always Get What You Want"

When we express a professional opinion that a piece of software should look like this or work like that, maybe we're missing something: we know too much, and probably shouldn't be trusted. Instead of having opinions, we need to go out and get data: solid evidence about whether the things we're making actually work for real users.

In this talk, Chris will use real-life examples of when good design intentions weren't enough (spoiler: good design intentions are never enough). She'll also showcase some of the psychological phenomena underpinning these failures of design, in the hope that someone else might learn from her mistakes. In the end, if you can park your ego and observe what your product's users are actually doing, while you might not always get what you think you want, you'll nearly always get what you need.