Wednesday 09:20 - 10:20
To be announced
For a manufacturer, paradise is a world without variability. Such a world would be very hostile for a product developer, because variability is the ever present traveling companion of innovation. Agile software developers already grasp the importance of responding to change, so they’ve accepted that they must function in a stochastic world. But, what does this mean? Is there more to it than just saying, “I will respond to change.” Indeed, there is. We can get surprising insights by viewing product development from the perspective of applied statistics. In this keynote Don Reinertsen will discuss the underlying science that makes modern product development methods work and how to put it to work.
Don is the President of Reinertsen & Associates, a consulting firm specialized in the management of product development. He has worked with leading product development organizations for over 3o years, and taught executive courses at Caltech for 14 years. He is the author/co-author of three best-selling books on product development. His first two books, Developing Products in Half the Time, and Managing the Design Factory, are product development classics. His latest book, The Principles of Product Development Flow: Second Generation Lean Product Development, has won several awards and has been called, “quite simply the most advanced product development book you can buy.” He is considered one of the leading thinkers in the emerging field of lean product development.