GOTO is a vendor independent international software development conference with more that 90 top speaker and 1300 attendees. The conference cover topics such as .Net, Java, Open Source, Agile, Architecture and Design, Web, Cloud, New Languages and Processes

Jens Østergaard, Co founder of Scrum Training Institute

Jens Østergaard

Biography: Jens Østergaard

Jens Østergaard is an Agile Developer consultant who helps organizations understand the fundamentals of Scrum, argue that organizations should keep Scrum as pure as possible, until they fully understand the mechanism that drive development forward.

Having more than 20 years of experience as developer, dba, team manager, project manager and ScrumMaster, primarily in financial organizations, he has worked with all aspects of software development. Jens has managed several Scrum projects, and became a fully qualified CSM Trainer, in Copenhagen, 2004. Apart from consulting and training, Jens gives popular presentations about Scrum, at conferences and for organizations.

Jens base is in Copenhagen, Denmark, where he is self-employed. He holds a Bachelor of Science in Systems Analysis at Linköping University, Sweden, and one year at graduate school, business department, in Madison, Wisconsin.

Workshop: Certified Scrum Product Owner

Track: Training / Time: Tuesday 09:00 - Wednesday 17:00 / Location: Trifork

About the course:

Scrum is a simple but powerful agile management framework. Key to its success is the role of the Product Owner: The Product Owner steers and guides the Scrum project, bridges the gap between end customers, business and development/IT and is responsible for the return on investment (ROI).

This two-day interactive course equips you with all you need to know about being an effective product owner.

Attending this course will enable you to understand the product owner role in depth and learn the practices necessary to succeed as a product owner. This includes the product owner duties, the role’s authority, and its interaction with the other Scrum roles and stakeholders such as customers, users, sales, marketing, and management. You wlll understand how product planning, product discovery and product definition work in Scrum including taking advantage of early customer feedback and emergent requirements. The course also teaches you how to turn a product vision into a successful product including forecasting the project progress, grooming the product backlog, and effectively collaborating with the ScrumMaster and team in the sprint meetings.

This interactive course teaches practical techniques through instructions and hands-on exercises.


Product managers, product marketers, business analysts, requirements engineers, project managers and ScrumMasters who would like to deepen their understanding of the Product Owner role and related practices.


Participants should be familiar with the basics of product management. Participants should be familiar with the content of the following books prior to class:



  • Agile values and Scrum origins
  • Scrum flow
  • Empirical management
  • Definition of done

Scrum Roles

  • Product owner, team and ScrumMaster: authority, responsibility and collaboration
  • Product owner team and hierarchies
  • Desirable qualities of the product owner
  • A day in the life of the product owner
  • Common product owner mistakes

Visioning and The Product Vision

  • The product vision
  • Benefits of the product vision
  • The vision in action
  • Desirable qualities
  • The minimal marketable product
  • Simplicity and Ockham’s Razor
  • The vision and the product roadmap
  • Techniques for creating a powerful vision

The Product Backlog

  • Product discovery and requirements in Scrum
  • Product backlog characteristics
  • Product backlog structure and form
  • Grooming the product backlog
  • Identifying and describing items: user stories on the product backlog
  • Prioritising the product backlog
  • Getting the backlog ready for sprint planning
  • Progressively decomposing and refining items
  • Collaborative grooming workshops
  • Non-functional requirements on the product backlog

Release Management

  • The project levers and the cone of uncertainty
  • Software quality
  • Timeboxed releases
  • Early and frequent releases
  • Quarterly cycles
  • Estimating product backlog items with story points and planning poker
  • Choosing the right sprint length
  • Determining velocity
  • Working with the release burndown chart and bar
  • Creating the release plan
  • Tracking and reporting the project progress


  • Sprint characteristics
  • Formulating powerful sprint goals
  • Sprint planning, Daily Scrum, sprint review, and sprint retrospective

Large and Distributed Scrum Projects (optional)

  • Brook’s Law
  • Organic growth and Conway’s Law
  • Team set-up
  • Multi-team planning and coordination
  • Shared norms and assets
  • Dispersed teams
  • Distributed Scrum project tips

Transitions (optional)

  • Becoming a great product owner
  • Developing great product owners
  • Making Scrum product ownership stick

After the course the student will receive a link to Scrum Alliance, where he can creat a profile as a Certified Product Owner and print a certificate.