Presentation: Tweet"Keynote: On the Role of Design: What's the Point of Perfectly Coding a Sub-Optimal Solution?"
Time: Monday 17:30 - 18:15 / Location: Store Sal, Musikhuset
Despite all of the best techniques of software engineering, why is it that growth in the software industry is fueled by mergers and acquisitions rather than companies expanding by developing great products in-house? Despite the stars in our eyes, why are most programmers working on n+1 releases rather than developing great new products? Is this due to a failure of software engineering? No. Rather, it is due to failings of the larger process of product development within which software engineering fits. Simply stated, great software engineering is essential, but it is not sufficient. The lack of success in the systematic development of new (as opposed to n+1) products makes this clear. This talk speaks to the role that design can play to improve our success ratio, and raise the possibility that we might actually be able to successfully apply our hard-won software engineering skills to projects that are actually worthy of our efforts – i.e., ones that actually ship and change the world in a positive sense.
The talk will give you insight into "the process of product design – how to get the right design as well as the design right.”
Keywords: Sketching, Design, Design vs Engineering thinking.
Target audience: Anyone making decisions that affect what product is being made and how it is made.