Gabrielle Benefield, TweetAgile trainer
Biography: Gabrielle Benefield
Gabrielle BenefieldGabrielle Benefield is an author, speaker and advisor specialising in Agile and Lean organisational transformation with an emphasis on product strategy and innovation. She is the founder of Evolve Beyond, a global consultancy headquartered in London working with diverse industries including finance, telecommunications, energy and gaming. Gabrielle is the creator of HotHousing, a collaborative method used by many startups and large organisations to rapidly develop products from concept to first release.
Previous to Evolve Beyond, Gabrielle was a successful executive in Silicon Valley, leading major Product, design, and technology divisions. She used Agile and Lean methods to take a startup to successful Initial Public Offering, then led one of the largest Agile enterprise transformations at Yahoo! scaling up to 250+ teams in the US, India, Europe, and Asia. Gabrielle founded the Scrum Foundation in 2009 with Jeff Sutherland (the inventor of Scrum) and other leading Agile thought leaders, to promote enterprise Agile practices within enterprise. Together they founded a large worldwide network of experienced Agile practitioners that continues to promote excellence at the cutting edge of Agile practice today.
Gabrielle is an author of the Scrum Primer, one of the most downloaded guides to Scrum, and is currently co-authoring a book on Agile and lean contracts. She regularly delivers public and private workshops and presentations around the world.
It’s not about building the product right, it’s about building the right product.
Scrum and Agile teams can go fast and deliver high quality code, yet the product still fails. When this happens people look around for a new framework, only to see that fail as well.
Rather than continue to build more code faster, we need to look at the systemic reasons for failure. These are tied to a lack of deep understanding of the causes and impacts of the problem to be solved or opportunity to be exploited, unclear and unquantified goals, and a lack of validated learning with rapid user testing.'
It doesn't matter if you use traditional methods, scrum or lean, if you don't set the right direction it won't matter which framework you use
A talk on how to build outcomes over outputs as a key strategy to building great products using the Target Outcome framework. The talk will cover why the metrics we often use are flawed, how to create useful value metrics, track value incrementally and do guerilla user testing.
Training: Certificeret Scrum Product Owner Tweet
Scrum is a simple but powerful agile management framework. Key to its success is the role of the Product Owner: The Product Owner steers and guides the Scrum project, bridges the gap between end customers, business and development/IT and is responsible for the return oninvestment (ROI). The Product Owner combines the traditional projectmanager and the product manager roles in one person.
This two-day interactive course equips you with all you need to know about being an effective Product Owner. At the end of the class, you will understand how you can leverage Scrum to optimise value creationand customer satisfaction. You will be able to create a realistic release plan, stock the product backlog, write user stories, and systematically refine requirements. Additionally, you will know how you can increase productivity, level the workload, and steer the projectproactively.
You can learn more about the importance of being an effective Product Owner here.
Mike Cohn. User Stories Applied: For Agile Software Development. Addison Wesley. 2004
Roman Pichler. Scrum – Agiles Projektmanagement richtig einsetzen. dpunkt. 2007
Ken Schwaber. Scrum et al. Video