GOTO is a vendor independent international software development conference with more that 90 top speaker and 1300 attendees. The conference cover topics such as .Net, Java, Open Source, Agile, Architecture and Design, Web, Cloud, New Languages and Processes

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Gabrielle Benefield, Agile trainer

Gabrielle Benefield

Biography: Gabrielle Benefield

Gabrielle BenefieldGabrielle Benefield is an author, speaker and advisor specialising in Agile and Lean organisational transformation with an emphasis on product strategy and innovation. She is the founder of Evolve Beyond, a global consultancy headquartered in London working with diverse industries including finance, telecommunications, energy and gaming. Gabrielle is the creator of HotHousing, a collaborative method used by many startups and large organisations to rapidly develop products from concept to first release.

Previous to Evolve Beyond, Gabrielle was a successful executive in Silicon Valley, leading major Product, design, and technology divisions. She used Agile and Lean methods to take a startup to successful Initial Public Offering, then led one of the largest Agile enterprise transformations at Yahoo! scaling up to 250+ teams in the US, India, Europe, and Asia. Gabrielle founded the Scrum Foundation in 2009 with Jeff Sutherland (the inventor of Scrum) and other leading Agile thought leaders, to promote enterprise Agile practices within enterprise. Together they founded a large worldwide network of experienced Agile practitioners that continues to promote excellence at the cutting edge of Agile practice today.

Gabrielle is an author of the Scrum Primer, one of the most downloaded guides to Scrum, and is currently co-authoring a book on Agile and lean contracts. She regularly delivers public and private workshops and presentations around the world.

Presentation: Frankenbuilds; if Agile is so good, why are our products so bad?

Track: Agile Perspectives / Time: Monday 15:50 - 16:40 / Location: Auditorium, AROS

It’s not about building the product right, it’s about building the right product.

Scrum and Agile teams can go fast and deliver high quality code, yet the product still fails. When this happens people look around for a new framework, only to see that fail as well.

Rather than continue to build more code faster, we need to look at the systemic reasons for failure. These are tied to a lack of deep understanding of the causes and impacts of the problem to be solved or opportunity to be exploited, unclear and unquantified goals, and a lack of validated learning with rapid user testing.'

It doesn't matter if you use traditional methods, scrum or lean, if you don't set the right direction it won't matter which framework you use

Presentation: Stop building the wrong product righter, build the right product

Track: Mobile Revolution / Time: Wednesday 10:20 - 11:10 / Location: Lille Sal, Musikhuset

A talk on how to build outcomes over outputs as a key strategy to building great products using the Target Outcome framework. The talk will cover why the metrics we often use are flawed, how to create useful value metrics, track value incrementally and do guerilla user testing.

Workshop: Certificeret Scrum Product Owner

Track: Agile Training / Time: Thursday 09:00 - Friday 17:00 / Location: Trifork 3

Scrum is a simple but powerful agile management framework. Key to its success is the role of the Product Owner: The Product Owner steers and guides the Scrum project, bridges the gap between end customers, business and development/IT and is responsible for the return oninvestment (ROI). The Product Owner combines the traditional projectmanager and the product manager roles in one person.


This two-day interactive course equips you with all you need to know about being an effective Product Owner. At the end of the class, you will understand how you can leverage Scrum to optimise value creationand customer satisfaction. You will be able to create a realistic release plan, stock the product backlog, write user stories, and systematically refine requirements. Additionally, you will know how you can increase productivity, level the workload, and steer the projectproactively.

You can learn more about the importance of being an effective Product Owner here.
 
Objectives
Each participant is trained to assume the responsibilities of a ProductOwner and to apply Scrum to optimize customer satisfaction and valuecreation. Audience
 
Product managers, innovation managers, marketing and sales staff,business analysts, project managers and ScrumMasters who would like todeepen their understanding of the Product Owner role and the relatedpractices.
 
Prerequisites
Participants should be familiar with the basics of project andrequirements management. It is desirable that the participants havealready received some initial training or are experienced in applying Scrum. Participants are required to read one of the following books andwatch the following video prior to class:
  • Mike Cohn. User Stories Applied: For Agile Software Development. Addison Wesley. 2004
  • Roman Pichler. Scrum – Agiles Projektmanagement richtig einsetzen. dpunkt. 2007 
  • Ken Schwaber. Scrum et al. Video