GOTO Amsterdam (June 13-15, 2016) is a vendor independent international software development conference with more than 60 top speakers and 800 attendees. The conference covers topics such as Microservices, Rugged, JavaScript, Post-Agile, Data, Spring++, Connected Worlds & Philosophy.

Presentation: "Internet of Things: Smart Products, Smart Places but most of all Smart People"

Track: Connected Worlds / Time: Wednesday 10:20 - 11:10 / Location: Effectenbeurszaal

Innovation Director Lorna Goulden believes that "we are in a paradigm shift of all paradigm shifts". In order to innovate our way forward we need to be able to both think differently and create differently if we are to successfully ride the impending disruptive wave. Yet from disruptions also come opportunities – if you know where to look for them – which is where Lorna chooses to focus her attention. One key disruptor is the convergence of capabilities behind the Internet of Things the impact of which Lorna presents with her own unique perspective.

Using her "triggers, trends and signals" tool to map hundreds of examples – giving a glimpse into the workings of a creative innovators brain – she illustrates how it is possible to gain a deeper level of understanding into both the broader impact as well as future opportunities. By shifting the focus of enquiry beyond "what" and the ever enticing "how many" to dig deeper and uncover the patterns that help us understand a more qualitative "why" and "how". Why a change is occurring, why certain behaviour is emerging and how new value can be created within the context of the Internet of Things. At the same time she questions whether the dominant drive to automate people out of many smart and connected systems should be more balanced by incorporating both the intelligence and unpredictability of people back into these systems.

«A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools», Douglas Adams.

Prerequisite attendee experience level: beginner

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Lorna Goulden, Director Creative Innovation Works

Lorna Goulden

Biography: Lorna Goulden

Lorna Goulden is Director of Creative Innovation Works, an innovation company located in the Netherlands. A former Creative Director and Innovation Manager at Philips Electronics, Lorna has spent over 20 years combining creativity and design thinking to promote a user value perspective in business innovation.
She is the author of the award-winning vision Strijp-S: Creating a Public Lighting Experience and creative directed its implementation at an urban redevelopment in the city of Eindhoven. She is a founding member of the global Think Tank Council: The Internet of Things; a hub for policy debate, practice and the implementation of the Internet of Things, and works across a wide range of industries for companies such as AGC Automotive, Cisco, DAF-trucks, NXP, Philips, Reckitt Benckiser, Volker Wessels and Ziggo to bring customer centric, lean and technology-impact strategies to innovation development.

Twitter: @lornagoulden