GOTO is a vendor independent international software development conference with more that 90 top speaker and 1300 attendees. The conference cover topics such as .Net, Java, Open Source, Agile, Architecture and Design, Web, Cloud, New Languages and Processes

Jason Bloomberg, Author of The Agile Architecture Revolution, EnterpriseWeb

Jason Bloomberg

Biography: Jason Bloomberg

Jason Bloomberg is Chief Evangelist at EnterpriseWeb, where he drives the message and the community for EnterpriseWeb’s next generation enterprise platform.  He is a global thought leader in the areas of Cloud Computing,  Enterprise Architecture, and Service-Oriented Architecture. He is a frequent conference speaker and prolific writer, and he also serves as blogger for DevX. His latest book, The Agile Architecture Revolution: How Cloud Computing, REST-based SOA, and Mobile Computing are Changing Enterprise IT (John Wiley & Sons), was published in March 2013.

Prior to EnterpriseWeb he was President of ZapThink, where he created the Licensed ZapThink Architect (LZA) SOA course and associated credential, and ran the LZA course as well as his Enterprise Cloud Computing course around the world. He was also the primary contributor to the ZapFlash newsletter and blog for twelve years. Mr. Bloomberg is one of the original Managing Partners of ZapThink LLC, the leading SOA advisory and analysis firm, which was acquired by Dovel Technologies in August 2011.

Mr. Bloomberg’s book,  Service Orient or Be Doomed! How Service Orientation Will Change Your Business (John Wiley & Sons, 2006, coauthored with Ron Schmelzer), is recognized as the leading business book on Service Orientation. He also co-authored the books XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996).

He has a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting).
Twitter: @TheEbizWizard

Presentation: EnterpriseWeb: 21st Century Application Creation Outside the Box

Time: Tuesday 12:10 - 13:00 / Location: Superior

Have you been coding inside the box? Whether they be programs, objects, modules, or services, software developers have spent their careers writing code inside boxes. Then what? Slap an API on that box, and hook it to some middleware or stick it in the Cloud, right?
The result: instant legacy. Built-in brittleness. Cloud-unfriendly architectures. Fundamentally, software that doesn't meet the business's need for agility.
EnterpriseWeb has a better way. Intelligent, agent-driven application creation and integration. A single, stateless, underspecified agent that dynamically organizes the right content, the right metadata, for the right person, in real time.
Instead of coding, build a model. The agent interprets the model and evaluates any event against policies, rules, and existing business context, resolving links and providing the next best action as well as an auditable, immutable history of all activity. RESTful. Cloud-friendly. Inherently agile. And all in real time.
Attendees of this session will learn:
* What is fundamentally wrong with the API/middleware/integration model for software -- even when following REST
* How EnterpriseWeb's intelligent software agent resolves the challenges of agile software in today's distributed, Cloud-centric environment
* How to build applications outside the box with EnterpriseWeb