Stephanie Kaiser, TweetMonster World at wooga
Biography: Stephanie Kaiser
Stephanies passion for bridges led her to initially consider a career as a bridge builder. Whilst she has secretly still not given up on this goal, Stephanie became Product Lead at wooga in the meantime. She is today addicted to building games for non-gamers. wooga is the second biggest developer of social games worldwide.
Stephanie designed the Facebook title Monster World, and developed a method of strictly metrics-driven design and weekly iterations. Since its launch in April 2010, the team has organically grown the game to now 2.3 million daily active users, making it the biggest monster game on Facebook.
While Stephanie still cares a lot about her monsters, she is currently working on top-secret unannounced games.
Presentation: TweetThe Metrics Design Pattern
Putting your soul in your product is a given, but knowing what strikes the right chords is invaluable. This talk will show you how to combine metrics and passion so that you get the confidence to move forward. And always in the right direction.