GOTO is a vendor independent international software development conference with more that 90 top speaker and 1300 attendees. The conference cover topics such as .Net, Java, Open Source, Agile, Architecture and Design, Web, Cloud, New Languages and Processes
Jesper Mads Bartroff Frederiksen, TweetFront End Innovation at Coloplast AS
Biography: Jesper Mads Bartroff Frederiksen
Jesper Frederiksen has worked with product development for more than 10 years – the past six years within medical devices for intimate healthcare at Coloplast. His latest role was as project manager for the development and implementation of a new online community for virtual co-creation called “Innovation by you”.
Jesper has an educational background as engineer combined with a diploma in organization and management.
For more info on the company visit Coloplast.com and for the community please visit innovationbyyou.com
Presentation: TweetFrom virtual user involvement to physical products
Most can agree that end users have valuable input when new products are being developed. But how can you systematically integrate them in a company’s development process and how can you handle ideas that don’t fit into existing business plans? One of Coloplast solutions is an online community sponsored by the company, but it is administrated and moderated by the users themselves. Is it easy? No, but it’s very exciting and offers a huge innovation potential. The presentation contains a practical case on how Coloplast uses virtual co-creation in product development.