Presentation: Tweetǝnןɐʌ: Why we have it backwards

We’re working hard to provide value in the form of software. And perhaps this is precisely what is turning our customers off: We focus on software too much and may be looking at its real worth too little.

Shmuel talks about software as a knowledge media and reveals a strategy that serves the company and the users in an entirely different way: It changes the way we code and document our software (“did I reach the most faithful reproduction of knowledge?”), and changes the way you add value with your testing (“what else don’t we know?”).

Come and learn what is wrong with software-as-a-product and alternatives that can determine your project’s success – complete with Practical People Principles for software construction you can start to apply in your day to day approach.

The alternatives I will mention in the end of the talk are, roughly:
- Make your team aware (get scribes everywhere)
- Cherchez le côté humain (humans build software, humans use software)
- Scratch a personal itch (tell your own story in software)
- Let the ends justify the means (hint: the end is not “release now”)